Student Spotlight: 9 Lives Gin
New work from Christopher de Hoog, a 3rd year Communication Design student at RMIT University, Melbourne, Australia. Check it out below.
"The brief required us to create our own brand of gin, including the brand name, logotype and surface graphics and then apply them to a bottle of our choice.
'9 Lives' is an Old Tom gin, which is a style of gin that was particularly popular in the 18th Century and the Gin of Choice in the 19th Century. Today, it is making a bit of a comeback as it can be used to recreate classic gin cocktails more authentically. The name 'Old Tom' comes from what was perhaps the first example of a drinking fountain - a painted sign of a cat in the window of a pub, which declared the message that gin could be purchased 'by the cat'. Gin could be received via a lead pipe under the cat's paw. The name '9 Lives' harks back to this intriguing aspect of the history of gin. The gin is bottled and distilled in London, so I have used Clarendon, which is English, for the main typeface on the label and for the logo."