"In 2009 Karloff, a premium Slovak producer and distributor of spirits and wines decided to change the design of a popular Tatratea. Design studio Pergamen created a new bottle, symbol and design for this strong Slovak spirit. Inspiration for the shape of the bottle was a therm flask used in Tatra Mountains resorts. Easily identified silhouette with no bottle neck is accompanied by a symbol "T" that is inspired by traditional wood-carving and jewel-making. The initial contains solar symbols for the circle of life, symbols of love, happiness, fertility etc. Simple (but distinct) colour scale helps to identify particular kinds of Tatratea according to the volume of alcohol. A limet-green glass of Tatratea 32 underlines its citrus flavour. A gentle peach tint of Tatratea 42 respects the presence of a white tea. The legendary 52 with extracts of black tea occupies the black bottle. Forest fruits in Tatratea 62 are softened by a glass with forest fruits colour. The strongest Tatratea 72 has a titan metallic look.
The aim of redesign of Tatratea was to accent the brand essence: "Strong original from the heart of Tatra Mountains".