"Beyond Chocolate, Embrace created the design and structure for a new brand of chocolate truffles launching in Waitrose on Monday which was nothing more than a recipe just 12 weeks ago. Chef and social entrepreneur Simon Boyle secured the nationwide deal with Waitrose in the same month his company Beyond Chocolate was registered.
Beyond Chocolate is a range of unique truffles handmade to Simons original recipe and method. These luxury chocolate truffles help people who have experienced homelessness by funding work experience, training and job opportunities."
Designed and sent in by Embrace Brands, a London based firm.
Recession Bites Chocolate
Recession Bites, sent in to us by Brooklyn NY based Freshthrills
"It’s an annual tradition, which began long, long ago: The spread of holiday cheer to everyone you know. A celebration, if you will, of a good year that’s past and the hopes for an even better one to come. But this year we found ourselves wondering how we could spread holiday cheer during a time when cheer was in short supply. This was the year where it seemed like bad news was everywhere; Unemployment hit an almost all-time high, and morale, an all-time low. Advertising spending went down, unemployment benefits, up. We knew it was bad when even the president admitted that not only were we approaching a recession, but we were deep smack in the middle of one. “This bites!” a voice yelled.
And from there…an idea was born.
We drew our creative inspiration from the depression era. For typography, we wanted to evoke a no frills, tough times feeling, and after reviewing a few options we decided on a typeface called Memphis as the primary font for the identity. Memphis is a classic Slabserif designed in 1930 by Rudolf Wolf.
Graphically, we drew our inspiration from the age-old newspaper headline design, with the use of double ruled lines and justified text. For packaging, we stayed true to our “no-frills” concept, using leftover assets from previous projects. Thus, the Recession Bites “brand” was established.
We tasked our copywriter with creating a language that acknowledged the difficulties of the past year, yet showed our upbeat and playful mentality towards the future. Poking fun at both recession era language and recent events, we created copy that matched the aesthetic look of our design with tongue-in-cheek wordplay.
From the start we felt that it was important to find a way to reduce waste, but as with any print project, we printed dozens of designs, most of which were printed and discarded. When it came time to pack and ship our Recession Bites, rather than create more waste we shredded the rejected designs, and thus got our packing material. Not only did this add a great finishing touch to the Recession Bites concept, it also helped to make it our greenest project to date, something we hope to continue to do for the future.
Oh yes, the “bites.”, Chocolate truffles made fresh by our team. Consisting of an Oreo center and covered with dark chocolate, they were topped with a green icing made from white chocolate and candy canes."
More photos after the jump.
Lintar Olive Oil
"Lintar olive oil is the product of years of investment of Cemex Croatia Company in sustainable development. On the southern slopes of Kozjak, local oil mill and the Cemex Company together made the project of regeneration by planting indigenous species of olive trees.
Collaboration is achieved at all stages, from strategy and market positioning, the name of the product to designing the identity and packaging design. Lintar name derives from the Greek word that means "funnel" and which is the old name for the Kastela Gulf, the geographical origin of the oil.
Brand and packaging design is inspired by the shape of the funnel and pouring. So brand is made in typography Maline, interpreting the oil line pouring on the surface and creating the name. The bottle is funnel shape. The visual identity of this product is juncture of traditional and contemporary, which is particularly evident in the specific combination of colors and shapes.
Dark brown glass bottle is hand painted in very light yellow-green tone and text elements are printed on the surface. Label, with basic information about the product, is attached to bottle handle, and other information is printed on cardboard box with a fingers handle."
Designed by Croatia based TRIDVAJEDAN. Many more images after the jump.