Loaded

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Loaded Smoothies are market leaders and South Africa's first 100% all-fruit smoothie. Check out the design below.


"Motivated by a desire for leading a healthier lifestyle, this incredibly nutritious drink was created.

The design makes use of a fruit with mouthwatering appeal, stacked in the most unusual, innovative way. This is a brilliant solution to growing legality trends wanting the contents of the product shown on the packs. A strong logo, combined with playful copywriting & typography for the different variants, makes for a very eye catching design.

The white space with strong colour coding in each flavour creates great shelf impact."

Designed by Storm Wiggett.

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