Slather Brand Slatherin' Sauce

The folks over at Tastes Like Design created these vintage inspired slathering sauces.  More below.  

"Robin Rhea began Slather Brand Foods to provide delicious, all-natural food products based on recipes handed down from her mother and grandmother. Slatherin' Sauce is a sweet, sticky and slightly spicy tomato-based sauce with chunks of pineapple, gobs of honey and a dash of crushed red pepper. When we began concepting the project, it was clear that Slatherin' Sauce was delicious on just about anything. But it really makes an impact on staple foods that don't have much inherent flavor such as chicken, meatballs, ribs, fish and tofu. Based on that and the generational nature of the recipe, we positioned Slatherin' Sauce as "The Cure for Boring Food" and designed the bottle to reflect a vintage, almost apothecary quality. In a few short months, Slather Brand Foods has expanded the line to include numerous sizes and an extra spicy version of the original."

 
 

Comments

[Jon]

Shame. Not convincingly vintage enough or up to the typographic standard of those old time brands.

[Will Leger]

I met Robin at a Trade Show in April, and was immediately pulled in by her energy, infectious smile, and enthusiasm. I heard her story first-hand, and walked away with a bottle to try. My family loves it! They are asking for it when I grill chicken. I'm at the end of the first bottle, and need more. I'm tempted to order some online...Hey Robin, how about Charlotte, NC for your next market - I'll help you get into Harris Teeter (so I can buy it locally)!

[Will Leger]

I actually like the vintage look of the label. I think they pulled it off well. Then again - these are the old times now are they? It's a good mix of old and new. I also like the original "blue" and spicy "red." Well done!

[Will Leger]

...oops!..."aren't the old times..."

[Furpants]

Cute design, but the color needs to have more pop, and the 'ribbon' portion with the tagline "the cure for boring food" should have been pushed forward. I can't believe they photographed a bottle with a wrinkled label (blue)!!! That would NOT be allowed where I come from.

[Jon]

"a good mix of old and new"

Really? Can you point out the 'new' for me please.

[Jon]

ELIXIR would be a better choice of word, instead of CURE, in that tagline.

[Craig Bobson]

Some great comments here Robin.

Like I said at the Fancy Food Show, this is a good start with the packaging but the whole ailment/cure concept does not give me the appetite appeal that the brand name implies.

Make it delicious... alluring... let me just want to pour it all over

[Bob Blair]

Robin,
I'm a home designer in Houston, Texas who became friends with a "friend" of yours, Ron Shultz ( a German from the High Country I believe). I would love to try your Slaterin' Sause. Ron told me that he would pay for my first bottle. I really like the design concept and please tell Ron that I would prefer the Red label but if he wishes he can send me one of the blue also.
Do you have any outlets here in Houston?