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Student Spotlight: Aero

by First name Last name on 06/21/2010 | 2 Minute Read

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More work from Academy of Art University:

"This project began with a question, "If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.

Aero is the line of branded house products that would be sold in stores. The line of departments are endless, however, we focused on food, office and kitchen. Aero's strong branding is to be able to brand any product with minimum effort. The red callout allows the attention to be created on shelf, while remaining simple and pure to the concept of less is more."

Taught under Michael Osborne at Academy of Art San Francisco, designed by Jon Patterson, Risaki Koyama, Sali Golzari, and Karen Cheng.

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