Pearlfisher designs food packaging and menus for Otarian – the planet’s first low carbon restaurant chain. Check it out below.
“Otarian, a new boutique fast-casual restaurant chain, is set to change the face of the London and New York food scenes when it opens this spring, becoming the first global chain to comprehensively carbon footprint every item on its vegetarian menu to internationally recognised standards. The new concept places sustainability at its heart, fusing a passion for the environment with a passion for great food to create a mouth watering dining experience that is also good for the planet.
With the identity already created, Pearlfisher was tasked with creating a secondary visual language to clearly communicate both the irresistibly tasty vegetarian product and the environmental footprint message without distracting from the food.
