Chanel & Maison Michel

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"After buying Parisian hat house Maison Michel, Chanel asked us to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time."


Designed by Base Design

"We chose the hat box as the main communication item. Horizontal stripes of text, always in black and white, include the very Parisian expression, 'Chapeau!'. Hat boxes proved a natural for store displays; a press kit featuring photography by Serge Leblon captured the right tone." 

Serge Leblon, photographer

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