Chanel & Maison Michel
"After buying Parisian hat house Maison Michel, Chanel asked us to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time."
Designed by Base Design:
"We chose the hat box as the main communication item. Horizontal stripes of text, always in black and white, include the very Parisian expression, 'Chapeau!'. Hat boxes proved a natural for store displays; a press kit featuring photography by Serge Leblon captured the right tone."
Serge Leblon, photographer