Kleenex's Bold Move

KC-New

Kleenex recently took a very bold move, replacing their logo with the words 'Feel me'. The UK firm Anthem was approached to create packaging that conveyed the softness of their tissues as well as generated new excitement and interest. Their solution was to flood the box with a luxurious texture- which is not only aesthetically pleasing, but drives home the softness of the product and stands out on the shelf.