Designed by Bangkok based Subconscious: "TrueCoffee, the coffee shop that serves coffee and bakery with hi-speed Internet in cozy and modern atmosphere, expanded their food range to a quick bite like hot dog. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character. Its unique characteristic was that it’s hot all the time."
Frank's Dachshund Dog Collection
Frank's is a line of dog products specifically for the dachshund, or widely known as "the hot dog - dog." A design created by Amanda Day, who utilized strong type with delicate patterns to showcase this line of pet products that includes bow ties and gentle knit sweaters. A collection that is unique, specific, and unlike anything out in the market.
"I was asked to design a packaging system for pet products that was unlike anything else on the market. The brand was specifically for the dachshund. The typography is bold and classic, suggesting a sense of luxury and taste, even in a dog food. I paired the strong type with delicate handcrafted graphic patterns, all printed on a recycled stock. Ultimately, the design will not only appeal to dachshund owners but all dog lovers."
Square One Coffee
"Square One Coffee is a small roaster and coffee retailer in Lancaster City, Pennsylvania. They currently operate a single establishment in the downtown business district where they only roast 100% organic and 100% Fair Trade Certified™ beans, making them one of the few roasters in the region to do so.
New ownership took over Square One in 2007 and saw an opportunity to grow the brand and compete on a larger level. They believed in the excellence of their product but realized they needed to elevate the aesthetic of their presentation in order to attract more wholesale customers and the ever fickle retail buyer.
After reviewing their existing brand and core values, it was agreed to pursue communication geared around the ideas of a "passion for coffee" and a "belief that people matter". Also important to communicate was the unique nature of their operation (100% organic, Fair Trade and roasted on location). Their first goals were to refresh the current logo and completely overhaul the packaging, in hopes to increase sales and drive a new awareness of the brand's professionalism.
A refreshed logo and packaging were developed that communicated the key sales messages and created a raw aesthetic that was instantly embraced by their customers. Packaging experienced a 50% sales increase in the first week of launch and sales remain strong. Additionally, the packaging is in the process of being sold in Whole Foods stores in the Philadelphia market, potentially one of the biggest wholesale opportunities the company has ever experienced."
Designed by Lancaster Pennsylvania based The Infantree.
Before Grain Dog & Cat Food
"There are 3 of us here in this small Dallas shop we call 29 Agency (29agency.com).
We got our start in the pet food industry, with mostly high-end
boutique foods. We were first to not use animals on the packaging and
start the trend towards the humanization of pets with a brand called Merrick Five Star (www.merrickpetcare.com).
So when we got a chance to design a new 44 sku line of high-protein, grain free food – there were no rules. Creative Director, Tyler Merrick, wanted to represent a traditional food pyramid being flipped upside down with the phrase “New School Pyramid, Old School Nutrition™.” The food itself is based on the days before grain was used in commercial pet food manufacturing, so with that in mind, Before Grain™ was born (beforegrain.com). These foods use premium ingredients not found in most pet food, like acai berries, and we used these ingredients to build the rest of the design. The zippered pouches and bags are printed in a matte finish, with the dog foods packaged in black, and the cat foods in white.
The brand launched last month and should be on shelves in small pet stores near you. Sales thus far have exceeded anyone’s expectations." Simply spectacular. More pics after the jump!