Designed by Bangkok based Subconscious: "TrueCoffee, the coffee shop that serves coffee and bakery with hi-speed Internet in cozy and modern atmosphere, expanded their food range to a quick bite like hot dog. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character. Its unique characteristic was that it’s hot all the time."
Frank's Dachshund Dog Collection
Frank's is a line of dog products specifically for the dachshund, or widely known as "the hot dog - dog." A design created by Amanda Day, who utilized strong type with delicate patterns to showcase this line of pet products that includes bow ties and gentle knit sweaters. A collection that is unique, specific, and unlike anything out in the market.
"I was asked to design a packaging system for pet products that was unlike anything else on the market. The brand was specifically for the dachshund. The typography is bold and classic, suggesting a sense of luxury and taste, even in a dog food. I paired the strong type with delicate handcrafted graphic patterns, all printed on a recycled stock. Ultimately, the design will not only appeal to dachshund owners but all dog lovers."
Square One Coffee
"Square One Coffee is a small roaster and coffee retailer in Lancaster City, Pennsylvania. They currently operate a single establishment in the downtown business district where they only roast 100% organic and 100% Fair Trade Certified™ beans, making them one of the few roasters in the region to do so.
New ownership took over Square One in 2007 and saw an opportunity to grow the brand and compete on a larger level. They believed in the excellence of their product but realized they needed to elevate the aesthetic of their presentation in order to attract more wholesale customers and the ever fickle retail buyer.
After reviewing their existing brand and core values, it was agreed to pursue communication geared around the ideas of a "passion for coffee" and a "belief that people matter". Also important to communicate was the unique nature of their operation (100% organic, Fair Trade and roasted on location). Their first goals were to refresh the current logo and completely overhaul the packaging, in hopes to increase sales and drive a new awareness of the brand's professionalism.
A refreshed logo and packaging were developed that communicated the key sales messages and created a raw aesthetic that was instantly embraced by their customers. Packaging experienced a 50% sales increase in the first week of launch and sales remain strong. Additionally, the packaging is in the process of being sold in Whole Foods stores in the Philadelphia market, potentially one of the biggest wholesale opportunities the company has ever experienced."
Designed by Lancaster Pennsylvania based The Infantree.
Student Spotlight: Poh Shu Yan
Poh Shu Yan is currently pursuing a BFA in Visual Communication in the School of Art, Design and Media, NTU, Singapore. This is a project she did for a fictional café:
"Kohiya is a new Japanese café opening in Singapore. The target audience is young working adults aged 25-30 who like the Japanese culture of simplicity, modernity, and creativity. Teatime food and beverages are presented to this busy group of people as a new lifestyle experience.
All branding activities, from logo to packaging, are inspired by the Japanese traditional language – the Hiragana – and common colors and motifs used in Japanese designs.
The brand 'Kohiya' literally means “Coffee House” in Japanese. 'Kohi' means 'coffee' and 'ya' means 'house'. The Hiragana character 'ya' is made the central character of the logo. This character is brought to life by deriving characters, such as the giraffe mascot, from this logo. The circle around the character encompasses Zen ideology, which focuses on simplicity in life. It also houses the character 'ya' within it, hence adding weight to the meaning 'house', and bringing to mind the word 'home', into which customers are always welcome.
The strong and vivid use of red, white and grey in the series of packaging for different functions formulates a visual identity that is unified and presents itself distinctively different from competitors in the industry."
More after the jump.