Love this project from Jensen Pamp McCann. Read about it and see the cool outer box after the jump.
"Brief from the client: The task was to create an identity and packaging for a new American style Lager Beer aimed at the Kustum Kulture/Rockabilly community.
Design: The main challenge was to create a design that would attract the primary target group but also the wider audience with a design that felt different but still had significant beer values.
We created a design that combines traditional elements of kustom kulture with a iconic flaming calavera skull - a strong rebellic icon to stand out from the competitors and standard beer on the market.
To enhance the Kustom Kulture feel it was printed on rough paper and uncoated board."
Outer box after the jump: