Longview Estate Range
"Longview's Estate range has been available for 10 years. After the vineyard was sold, the new owners commissioned the redesign of the original labels with the specific purpose of increasing sales and portraying a message of quality and uniqueness." Take a look at the range after the jump.
Designed by Voice:
"Targeting 25 to 45 year olds, the range is priced from $20 to $45 AUD and available in the US, EU and Australia.
Taking the diverse names of the wines, illustrations were created to resemble each name with a recognisable, related graphic image. Typography, stock and illustration style are all characteristic of the hands on, contemporary nature of the vineyard—an aesthetic used to communicate the personal attention of each product to the market."