Student Spotlight: Jesse Sims

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Recent grad Jesse Sims created this quirky packaging for his self-initiated project, Eco Undies. Check it out after the jump.





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"I wanted to create a unique "green" product that looked very different than any green product that I had ever seen. I came up with organic underwear and from there the name Eco Undies came about. Antique and retro packaging were my inspirations for this project. I thought to myself "What if the green movement had taken place in the 40s or 50s. What would it have looked like?" And what I came up with is Eco Undies, Nature Friendly Underpants."