Magpie Estate by MASH
Nice family of labels by MASH in Australia, after the jump.
Magpie Estate, a range of boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognize each individual wine as ‘Magpie Estate’. Working with illustrator Dan Snell the magpie characters were developed to add a unique personality to each wine. The front labels also include text handwritten by the designer to add a hands-on feel to a hands-on small production wine.
Magpie Estate earned Mash a distinction award at the 2006 AGDA National Biennial Awards.