Before & After: Nancy's


Heinz North America partnered with Dieline Award Winning CIULLA ASSOC for the Nancy’s Identity Reinvention & Package Revitalization. Take a look at this dramatic redesign below.


"A trusted name in club stores like Costco and Sam’s Club, Nancy’s frozen appetizers and desserts wanted to expand their presence in the retail grocery store market. The goals were to reposition the brand for: broader distribution outside club channels, to address a new consumer segment, to offset a disproportionate seasonal business, and to carve out a unique space in the frozen snacks aisle. 

The design goals were to contemporize the Nancy’s brand identity, revitalize the packaging, and create a consistent design architecture in support of the brand's essence: “Impressive Entertaining”."