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« Elite Fingers | Main | Ask The Dieline: Concepts & Student Work »
Thursday
May132010

Adoré Fine Chocolate

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A line of fine chocolates, where each flavor gets its own very unique design. Read about the design problem and solution, and take a look at the 6 different designs below.







Designed by Serbia based Coba&associates.

The Problem:

Adoré are hand-made chocolates and as such fall under the category of higher quality status both in terms of product quality and packaging design, as well as consumer communication. Bearing in mind the active period in the development of the brand, we needed to create packaging for a new product - the chocolate tablet. The idea was to come up with packaging for 10 different flavors.

The Solution:

Each flavor got its own look and name! Whether it is Crunchy Mint or Orangella, each flavor received a specific packaging which are (from production standpoint) very specific in this region. Using thermal block foil, laser-cut paper and special printing techniques have resulted in designs that communicate that Adoré Chocolate provides more than just taste - it is a brand that takes you on a journey.

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Reader Comments (8)

Gorgeous packaging and design. Immediate brand awareness of the chocolate that's delicately packaged inside...

As immediate of the thought of premium packaging, was the premium waste that is inevitably produced for something that most people would end up throwing away.
May 13, 2010 | Unregistered CommenterBrian Son
I fully agree with your comments about the amount of waste, but the packaging is just so beautiful. They would make a great treat or gift.
May 13, 2010 | Unregistered Commenterjane
Bravo majstori
May 14, 2010 | Unregistered CommenterSrecko
I think this is very nice and cohesive even though the packages are very different they feel as if they come from the same family and the packaging is gorgeous!Bravo
May 16, 2010 | Unregistered Commentercaramelo
Esto es buen diseño!!!IT'S SO BEAUTIFULL!
May 17, 2010 | Unregistered CommenterLaura
so gorgeous! especially I love the pink and crunchy mint one!
May 17, 2010 | Unregistered CommenterTiina
Tiene un excelente impacto y comunicación de la categoría premium del producto sin embargo el tema de los troqueles desde la logística de los empaques hay que saberlos manejar porque estos se pueden enredar unos con otros y rasgar o romper los empaques, en especial el de las mariposas. pero creo que es solucionable con otro empaque solo para la operación logística.
May 18, 2010 | Unregistered CommenterAngus
I think this is very nice
May 23, 2010 | Unregistered CommenterJohn

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