Student Spotlight: Oatrageous!
A new project by student José Luis García Eguiguren. Beautiful work, take a look after the jump, and be sure to share your feedback on his design.
"The object of this project was to create a new image for an oatmeal in order to better position it in a market for women ages (25-35). Building on the "healthy and delicious" appeal of oatmeal, I utilized images to visually depict the ingredients: milk, fruit and oatmeal. The slight curve in the cup is not only more ergonomic but it also insinuates a thinning waistline. The tin foil covering the top of the cup will differentiate each flavor as each fruit is represented by a different color. "