Fling

 

Beautiful work from Anchalee Chambundabongse. See her other proposed design after the jump.

"While at BBDO DesignWorks, I had the opportunity to design identity and packaging concepts for Fling, a new chocolate bar for the calorie-conscious, chocolate-loving fashionista."

 

 

Comments

[Kristan]

I like the first concept better, but they're both lovely. Great color palette and branding. Very feminine indulgent feel. I love the line drawings/texture of the top concept.

[Jeanee]

I like the 1st concept better also. Love the fine-line illustration. Those colors are the best!

[Yael Miller]

The final concept is excellent. Even as stand-alone bars in a counter top POS unit, they would really stand out because of their solid, atypical colors.



It's the kind of work I'd say, "Wish I'd done that!" about it!

Five star, very well done!

[Neztra]

This is an example of well thought out design. I love it!

The first concept is my favorite. The colors are spot on and the line art harkens back to a different era while maintaining a modern and unique feel.

I love the second concept as well. The subtle use of silhouettes inside the box to spell out the word Fling is super clever and reinforces the brand sensibility.

Very nice work.

[Zanna]

I really love the first concept. It makes me feel like I would be indulging in something worth the calories. The colours, and fine lined art make the product seem lighter and therefore not as bad for you as the darker, fuller lined box. Well done.

[anne keane]

amazing work!

[foxx]

i love the second one. the fling typeface on the inside is a great touch!