Currenna

Dielinecurrenna

Dielinecurrenna2

Tokyo based art director Shawn Schrader sends in one of his projects, that unfortunately never went into production. It is beautiful nonetheless.

"The hair care products were for anti-aging so the idea of twisting and reversing time or counter clockwise was developed for the bottles and the logo. The consumer may not understand the theme of the twist but having a theory behind the simple clean bottle look was well received."