New Work from Adlai&Partners, a Tel-Aviv based Branding Consultancy for R3 Condoms – Packaging design makeover for an established brand:
"The slick, black design for R3 condoms creates a distinct fresh look, evoking a sexy nocturnal twist.
The minimalistic approach for the new packaging enhances their visibility in the, mostly colorful, cluttered contraceptive market.
A subtle bulge (embossed and graphically highlighted) on the package front surface alludes to the product for those unfamiliar with the brand. An additional design element of a zipper in varying colors, on the package's side, supports the sensual attributes and helps differentiation within the range of condoms in the new product line."