Student Spotlight: Ashley Lewis

 

Great work from Ashley Lewis, a recent graduate of the Chicago Portfolio School. She is currently looking for a full-time position. More after the jump.

    

 

Comments

[Smashly]

Dr. Butler's AleThese labels were inspired by the the typeface Bodoni. Dr. Butler was a real doctor during the time Giambattista Bodoni created his famous font. Dr. Butler had insane remedies, like shooting at someone to scare their back straight. He also sold "medicinal ale" to pubs, as long as they put his face on the sign. The labels use only Bodoni characters to show the multiple personalities of Dr. Butler and create a brand personality. The front of the label is inspired by a doctors script.

Canidae Dog FoodCity dwelling dog owners using Canidae’s All Natural Dog Food noticed an increase in their pets' health, finding their dog’s poo more solid and easier to pick up. The labels peel off to be used as poo-pick-up bags, bringing the brand to the buyer's attention at the point of awareness. The travel meal is a convenient solution for the target market of city dog owners and also has a poo-pick-up bag label.

The simple design and instructions on the label are inspired by the company's commitment to top standards in technology and safety, while the sketched in type is a nod to the all natural ingredients.

Haven Oncology CareHaven is a skin care line specifically for oncology patients. Familiar comfy items reached to when sick, like a favorite blanket, are used to signify the comfort the products bring to users. My grandma Nancy’s treatment side effects reminded me of the comfort we all crave when sick. Side note: Grandma Nancy is in remission!

Wonderplay Sugar Free CandyThis packaging is meant to say it's a different kind of candy without shouting it's actually completely sugar free (as to not scare the kids away). The color and die cut are used to quickly differentiate between flavors and the simple color scheme helps the packaging stand out in the crowded candy aisle.

[Miroslav Svestka]

Thank - You in sharing this collection of creative packaging designs ... clean & fresh 'LOOKS' !!!

Miroslav Svestka
President & CEO
Printing Industry Exchange