Old Spice Fresh Collection

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New work from Landor for Old Spice:

"Procter & Gamble’s Old Spice brand was plagued by negative consumer perceptions that all the scents smelled the same, old and musky.  Working as a part of a cross-functional project team, Landor Associates Cincinnati was able to deliver packaging that clearly communicated a range of unique fresh fragrance experiences from Old Spice."

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