The Dieline Awards: Second Place - Beverage - Coca-Cola Identity
Entrant: Turner Duckworth
The redesigned packaging system returns simplicity and clarity to the Coca-Cola brand. Our design renews a spirit and aesthetic that celebrates Coke’s core elements – the Spencerian script, dynamic ribbon device, and contour bottle shape – and it emphasizes the positive and authentic qualities that make Coke a great brand. When Coke brought back its historical bottles for a special holiday promotion, we designed six-pack carriers that express Coke’s bygone imagery with a contemporary look.
Additional image after the jump.