The Dieline Awards: First Place - Spirits - L'Or de Jean Martell


Entrant: Dragon Rouge

Country: USA


Martell partnered with Dragon Rouge to develop a new bottle design for an ultra premium cognac named L’Or de Martell. The design was inspired by the concept of the Golden Ratio, in which designers created a bottle fashioned from pure crystal that contains a precious liquid suspended as a single droplet and hanging from an arch decorated by “Martell” arabesques in gold. The stopper also bears graphic elements comprising the Martell name; with its semi-circular shape, it both complements and enhances the balance of the object’s voluptuous curves.

Marketing Objectives:

To develop a spirits brand that embodies the ultimate in luxury and meets the gifting needs of powerful business people in emerging markets