Entrant: Brand Engine
Country: USA
Marketing Objectives:
A passionate mom with a brilliant idea partnered with Brand Engine to introduce a new brand of frozen, organic baby food that would revolutionize the well-established, traditional but largely stagnant baby food category.
Steering clear of convention and cliché, Brand Engine worked to create a completely unexpected approach that truly sets this offering apart and appeals to today’s parent by expressing the essence of the product. Appropriate naming, identity and a distinctive packaging system attract the discerning, well-informed mom.
This contemporary, fresh and smart approach launched Plum Organics into nationwide distribution within the first year and secured its position as the #1 frozen organic baby food brand.
