The Dieline Awards: First Place - Food A - Plum Organics

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Entrant: Brand Engine

Country: USA

Marketing Objectives:

A passionate mom with a brilliant idea partnered with Brand Engine to introduce a new brand of frozen, organic baby food that would revolutionize the well-established, traditional but largely stagnant baby food category.  

Steering clear of convention and cliché, Brand Engine worked to create a completely unexpected approach that truly sets this offering apart and appeals to today's parent by expressing the essence of the product. Appropriate naming, identity and a distinctive packaging system attract the discerning, well-informed mom.

This contemporary, fresh and smart approach launched Plum Organics into nationwide distribution within the first year and secured its position as the #1 frozen organic baby food brand.