The Dieline Awards: First Place - Bath & Beauty, Health & Personal - Kleenex Perfect Slice of Summer
Entrant: Kimberly-Clark / Kleenex
Big juicy wedges of watermelon, lime and orange create the impactful Kleenex(R) brand Slice of Summer series.
Scream summer! Create differentiation, thru packaging, from familiar facial tissue cartons that will generate interest during the historically slower summer season. Graphic design, stylized photo-realistic illustration and carton structure come together to create an undeniably summer display for the brand.