The Dieline Awards: Third Place - Spirits - The Kraken Rum

Kraken2

Entrant: Stranger & Stranger

Country: USA

Description: 

Kraken is a black spiced rum in a bespoke bottle shape with shoulder hoops. The label has an old print pastiche of the Giant Squid.

Marketing Objectives:

The spiced rum market is dominated by a few old brands so The Kraken was developed to add a bit more spice and attitude. The objective was to maximize the shelf standout.

Additional image after the jump.



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