Entrant: Jim Hargreaves

Country: USA

Description:

Packaging for Organic Pet Superfood, a boutique line of organic pet supplements – based in Boulder, CO.

Marketing Objectives:

Our primary design goal was to create a package that would stand out in a market dominated by dull, white plastic bottles that look more like generic vitamins than premium pet nutrition. To be honest, it wasn’t very hard.

The product’s design was tailored to our target audience: college educated women, ages 35-65, who own and care for a dog or cat and are willing to spend a little extra on their pet’s health.

Additional images after the jump.