The Dieline Awards: Second Place - Food A - Mr Singhs Bangras
Entrant: The Partners
The challenge for Mr Singh’s Bangras was to find an unforgettable way of packaging gourmet Indian sausages. The solution created the world’s first branded sausages.
"Instead of creating packaging, each sausage has a unique henna print in edible ink. Every Bangra is packaged in its own skin.
A simple protective sleeve and tray holds the sausages together and shows off the product. Whether the sausages are seen on a barbecue, deli counter or beneath the sleeve of the pack, Mr Singh’s Bangras will always stand out as the original Indian sausage."