Puma and Yves Behar's new green packaging

 
After three years in the making, a new solution to the shoebox is announced- and it's pretty sleek too!

"It's hard to imagine something as simple as the shoebox being
completely overhauled. But Puma and Fuseproject have done just that, in
a design that will completely transform the brand's supply chain—saving
millions in electricity, fuel, and water.

"Rethinking the shoebox is an incredibly complex problem, and the
cost of cardboard and the printing waste are huge, given that 80M are
shipped from China each year," Béhar tells FastCompany.com. "Cargo
holds in the ships can reach temperatures of 110 degrees for weeks on
end, so packaging becomes an enormous problem. This solution protects
the shoes, and helps stores to stock them, while saving huge costs in
materials."

After spending 21 months studying box fabrication and shipping,
Fuseproject realized that any improvement to that already lean system
would merely be incremental. So instead, the "clever little bag"
combines the two packaging components of any shoe sale—the bag and the
box—with high-tech ingenuity.

The bag tightly wraps an interior cardboard scaffolding—giving it
shape and reducing cardboard use by 65%. Moreover, without that shiny
box exterior, there's no laminated cardboard (which interferes with
recycling). There's no tissue paper inside. And there's no throw-away
plastic bag. The bag itself is made of recycled PET, and it's
non-woven—woven fibers increase density and materials use—and stitched
with heat, so that it's less manufacturing intensive.

The impact: Puma estimates that the bag will slash water, energy,
and fuel consumption during manufacturing alone by 60%—in one year,
that comes to a savings of 8,500 tons of paper, 20 million mega joules
of electricity, 264,000 gallons of fuel, and 264 gallons of water.
Ditching the plastic bags will save 275 tones of plastic, and the
lighter shipping weight will save another 132,000 gallons of diesel.

The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous."  via gizmodo.

Comments

[Kristan Hoffman]

Love this package and idea! Would probably love it more if it didn't say "Clever little bag" in huge block letters... but whatever.

[Cuong Nguyen]

LOVE IT! I'm a huge Puma Fan.

[Peter Han]

To: Timdesigner,

Sad if its true...

[J. Major]

This is a great design and concept, although I am not sure how well the bag-boxes would stack up in a typical shoe store's stock room or slot storage gondolas. Still, a very positive direction for packaging!

[Adrian]

Fabulous idea and design!! Many sports companies have green initiatives for their footware but fail to further this thinking to the packaging and extended materials. Props to Yves Behar and fuseproject!

[Hit]

i am really surprised that such a basic concept is being advertised like a path-breaking concept and it took Yves Behar to make something like this, huh ! this like Steve jobs saying Iphone 4 has the video call for the first time ever ! this is the most basic concept that everyone starts designing from and the problem with such concepts is you end up making outer package harder to satisfy the logistic/transportation needs. let them show how much more are they shielding this package to transport and amount of material used extra.