Jailbreak Collective makes a really neat product that at first glance looks like a legit iPhone. If you look more closely, you’ll see it’s actually a package of iPhone-app-like magnets called App Magnets. What I think is so great about this product is that it takes an intangible “button” and turns it into a real, solid “thing” – glossy gel-like refrigerator magnets. In today’s tech oriented world, our computer screens and phones are full of dimensional gel-like buttons, sliders and surfaces. There’s a certain sense of humor in making something real (a.k.a. meat-space) out of something fake (pixels), that’s masquerading as something real.

The packaging is smart – it’s incredibly low-cost – just a simple vacuum formed plastic insert and cover heat sealed to a simple iPhone-shaped card. (The package size is bigger than a real iPhone.) The minimal, copy-less design makes it all the more convincing. I also appreciate how they didn’t over-package it. This is key because it keeps the product affordable – you can get App Magnets for a cool $13.