Way Huge Effects Pedals
The in-house design team at Dunlop created this packaging:
"Dunlop’s in-house team set about creating packaging that spoke to the
garage workshop heritage of Way Huge, but with an added bright, clean
sheen as a nod to the forward-thinking sonic voyagers brave enough to
use them. Everything in the Way Huge packaging system was designed to
look as though a garage-based entrepreneur made it in 1976. What appears
to be a “one-size-fits-all” kraft box with poorly hand-silkscreened
graphics is really a custom box with distressed artwork printed 4up on a
flexo press. The 4 artworks, while all containing the same pattern, are
rotated differently to give a random appearance when all the boxes are
viewed together. The label is designed to resemble a repurposed bumper
sticker with fluorescent colors and crappy 70’s counterculture
typefaces. Also included in the box: a printed "weathered" card that
holds two souvenir buttons."
More photos and company history after the jump.
Jeorge Tripps’ search for vintage guitar tone nirvana began way back
1992, when he built his first effects pedal simply labeled the “Fuzz
Box”. Soon pedals like the Red Llama Overdrive, Foot Pig Fuzz and
Cameltoe found their way into the hands of the world's elite players.
Bands like Nine Inch Nails, Queens of the Stone Age and Tom Petty &
the Heartbreakers began adding them to their pedal boards for their high
performance and amazing vintage 70s tone. Over the span of a few years
Tripps helped kick start what would later be known as the "boutique"
effects market. In December 1999 the company closed its doors forever,
sending demand for Way Huge products soaring—driving online auctions
well into the hundreds (and sometimes thousands) for used Way Huge
pedals. Two years ago Way Huge teamed up with Jim Dunlop (of electronic
effects pedals MXR and Crybaby fame) to relaunch the Way Huge Line.