Designer Anchalee Chambundabongse created this packaging concept as part of an agency pitch for the Splenda account. At the time she was with BBDO, though now she has struck out on her own as a freelancer, working alongside husband and fellow designer Steven Jockisch.
I love the bright, retro feel of this package. It has a vintage look without seeming old. The color palette conveys taste and sweetness, and I think this would really stand out on shelf.
A few days ago, the Dieline also featured Anchalee's proposed design for Fling chocolate. Clearly she is a talented designer doing some fantastic work.