Capsule recently redesigned packaging for Schwinn that’s hitting the shelves of Target. The inside scoop behind the redesign:

“There aren’t many brands out there as classically
American as Schwinn. It evokes instant nostalgia, conjuring dreamy
childhood memories of adventures down suburban cul-de-sacs. As well as
the bicycles it is so well known for, Schwinn also sells a complete
range of parts and accessories.