Student Spotlight: Pasta Salina

 
 

New work from one of Sylvain Allard's packaging students:

"Here is a work developed by Emanuel Cohen in my packaging course. These pasta bags offer a clean graphic approach. I particularly like the opening system."

Love the opening system, see a quick video of it after the jump!

via

 

Comments

[Ali]

If I am consumer, I would like to see product. There is product photography let alone a window. It would be a problem at store level, if people start opening the packages. Also opening system is not effective unless it is for one time use; there should be a reclosable device in place to keep the leftover fresh. Are all of the packages carrying the same product? The product name is same on all of them.

[zbeb]

The selected pictures don't show the names of the pasta, but each bag has the kind of pasta written on it and a corresponding motif. There is Fusilli, Macaroni and Penne Rigate in these examples. You can read Fusilli on the orange one. When you buy potato chips do you need to see what they look like? They're chips. Same here, seeing unboiled pasta isn't really useful if you think of it.

[Ali]

Zbeb, there are things we call category conventions. Having a window is a convention, it makes consumers aware that the item they are buying does not contain damaged product. Having an image is definitely a luxury but it has dual purpose; it saves the extra cost in structure development and also creates appetite appeal. Having the product name on top of the strip that to me isn't visible at all. Placement of the product name on such location makes it harder to locate as consumers tend to go primary area of the packaging that is the centre of the packaging in this case. Also the size of the product description is hardly legible; it is ironical in current time, as majority of the population is getting older.

[zbeb]

You're basing your arguments on web size low resolution images, if you had held product in your hands and had trouble understanding it, I would say ok... These aren't posters, they don't need to hit you in the face :)