Chiquita Banana Brand Refresh

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Great article on Design Related discussing Chiquita's latest brand refresh with Art Director DJ Neff:

"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."

Many more images of the new promotion after the jump. 

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