Tuesday
Mar092010
Chiquita Banana Brand Refresh
Great article on Design Related discussing Chiquita's latest brand refresh with Art Director DJ Neff:
"Chiquita's latest ad campaign imbues its audience with an instant sense of wonder. Using playful illustrations on stickers juxtaposed to the iconic Chiquita stickers, the product and brand become more engaging to the consumer—plus they just look cool. We got a chance to ask the Art Director, DJ Neff, some questions about the process of making bananas (even more) fun."
Many more images of the new promotion after the jump.
Andrew Gibbs
Reader Comments (15)
A little history of chiquita banana
I only became aware of the company and this apparent re-branding through the stickers on the bananas (I'm not from the U.S.) but because of my interest in design, the Monkey face sticker caught my eye, on hand of bananas at the supermarket, several weeks ago. I subsequently went to the Chiquita site to find out the less obvious link between the ape faced sticker and the branding of the bananas.
The unfortunately the Chiquita site does not have the array of sticker images you posted, so thank you very much for showing how versatile the re-branding is!