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We seem to be on the theme of wine packaging this morning, so here is another! It is the latest project from Thessaloniki, Greece based Beetroot design group:

“The words on the bottle label are in Greek, and are the name of the wine which is “NAKED KING. The words on the wooden box are the whole fairytale “The emperor’s clothes” by Hans Christian Andersen and highlighted and bigger are the words “the king is naked”.