Cowan Designs completes a revolutionary re-brand of ‘Club’ – Nestle’s dark chocolate brand comprising of 6 variants:
“To reposition the brand, Cowan developed a visual device in the form of an ajar door, suggesting an entrance to an intriguing and mysterious world – an invitation to the ‘Club’ of alluring dark chocolate experiences. This idea was reinforced through the invitation-style envelope packaging format that replaced the generic and cheap looking flow wrap.
