“International Design Consultancy P&W has designed a new range of Kids’ cereals for Tesco’s fast-growing US chain Fresh & Easy Neighborhood Market. The three-strong range, Cookie Bites, Cocoa Sharks and Apple & Cinnamon Smiles, is designed to achieve cut-through in a category replete with bright colors, artificial flavors and cartoon characters, including well-known licenses such as The Flintstones, and TV “stars” such as Count Chocula.