"A new alcoholic mix-drink by the name Vajo! is to be launched on the German market. Vajo! tastes like a cocktail and conveys the spirit of South America.
The beverage will be launched with two flavors: Caipirinha and Cuba Libre. The alcohol content will be at 6% vol. Vajo! is clearly reminiscent of the known Alcopops (such as Bacardi Rigo and Smirnoff Ice), but should not come across as a cheap copy.
Task Definition: Develop an individual labeldesign for this beverage. Fresh and authentic, South American and full of spirit. The idea is to catch the sprit of South America the label was built up with associations about the origin Cuba and Brazil."
Designed by Hamburg Germany based TIBOR+
More images after the jump.