Student Spotlight: Jello

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"Re-branding of identity and packaging for Jell-o, repositioning the target market toward kids, and still appealing to adult consumers familiar to Jell-o from their childhood.

The re-branding of Jell-o sought to recreate the classic feeling of joy the gelatin dessert had brought to previous generations without relying on nostalgia.

By introducing a cast of fun stylized characters and a visual vocabulary that feels fresh and fun, the new Jell-o identity burst with vibrancy and joy. The simple graphic fruit characters, bright color-palette and naive typography makes the brand feel playful and pop without veering into overtly saccharine or Saturday morning cartoon territory."

Designed by Skinny Ships / Richard Perez.


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