Student Spotlight: Aaron Heth

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Re-design of Tampax Pearl by new grad Aaron Heth.

Tampax Pearl was a self initiated brief with the intention of adding
sophistication to an established product line. The brief was defined
through surveys. Cylindrical packaging acted as part of the solution
because of its sturdiness and ability to save space. Hierarchy was
tackled through color, as well as the thickness of stripes, adding a
second subtle indicator for absorbency.