Record Cover = Record Player

Now that hardly anyone owns a record player, record jackets today must also serve as their own record players. Hence: audio firm, GGRP’s brilliant “cardboard record player” promotion.

Thank to Breno, who commented below, we now know that this particular record-playing cardboard package was actually developed in the late 1960s by GRN, The Global Recording Network, a Christian missionary organization. (More about their CardTalk: here)

Using this package for GGRP’s promo was apparently the idea of Geoff Dawson, associate director
at Grey Vancouver
who handled GGRB’s re-branding. The self-sufficient packaging makes a
very low tech, yet audio-capable record player. According to Dawson,
“It’s actually shocking how good the sound quality is.”

The new promo pack also has its own 1950s-style promotional video, after the jump.

boxvox

Comments

[d||]

I wonder if my inquiry...was responsible for this post...lol

[BRodges]

Genius!

[Breno]

There's nothing NEW in this, the "Cardboard Phonograph" actually is called CardTalk and it was used by GRN (Global Recordings Network) in the 70's to spread the gospel word in places where electricity was unavailable.

Anyways, nice concept :)

http://globalrecordings.net/article/1283

http://en.wikipedia.org/wiki/Global_recordings_network

http://en.wikipedia.org/wiki/CardTalk

[dean graziosi]

I have just watched that video of folding cardboard phonograph and its really nice.I like that you have shown this video to us.I want to admit that I have never seen a record player in real.

[Randy Ludacer]

Breno: Thank you for clarifying that. I will need to revise...

[Evelio]

It's always nice to see an old concept revisited.

[rachel]

i want to hear it.