Before & After: Green Way

Before:

 Before 

United* has recently redesigned and expanded a private label brand for A&P. The challenge was to design a brand for the socially and environmentally conscious consumer, which encompasses a selection of products ranging from organic, natural and sustainable/earth friendly, but are affordable and accessible to customers. The brand previously know as Master Choice, became Green Way.

After:

 

Greenway-2

See the full range of Green Way packaging after the jump.



Greenway-3

Greenway Packaging-2

Greenway-1

Greenway

Greenway Packaging

Greenway Identity