Student Spotlight: Stiegl


"Objective: Update identity and packaging for one of Austria’s oldest beers for distribution in North America.

Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.

Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew."

Designed by Skinny Ship / Richard Perez. More after the jump.

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