New work from Studio Output:
"Cheddar Ales is a microbrewery in Somerset which hand-crafts beers. We were approached by general manager, John Magill, to take a look at their branding, packaging and marketing materials. The logo we designed hints at the typography of a bygone British era, as does the imagery: an illustration of Cheddar Gorge.
The confident combination of colour, image and type evokes a feeling of the great pre-war railway travel posters, inviting relaxation as the scenery blurs past. One thinks one might have just one more…"
More images after the jump.