Student Spotlight: Eric Ellis

Great student work from Chicago-based Eric Ellis (also illustrating as Noon Studio and represented at Illustration Corporation) – a class project, and redesign for Clif Bars.

While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren't planning on scaling a rock wall anytime soon.

Comments

[bariatric surgery]

All 16 CLIF BAR flavors are made with 70% organic ingredients.I have tried quite a number of different bars over the years but have settled with Torq bars now. I find the flavours are very palatable and the bars easy to digest. I would recommend you give them a try! The gels are good as well.