While I didn’t think the existing CLIF Bar’s packaging was all that bad, I did have a few ideas for improvements. I wanted to pull the brand into more of an organic/healthy direction and not have as much emphasis put on the sporty aspect, with the idea that CLIF can be enjoyed even if you aren't planning on scaling a rock wall anytime soon.
Student Spotlight: Anthony Cruz
Anthony is a third year student at American Academy of Art and in his second year of graphic design. Pretty cool stuff:
Using a minimalistic approach, and the idea of the word 'clarity,' I came up with a cough medicine brand called Clarion.
Four Suits Chewing Gum basically began as a simple study into different forms of die cuts or unique packaging solutions. Eventually, I with a brand of chewing gum based around a deck of cards. Each flavor is represented by a certain color palette, a symbol, distinct patterns, and art. Each piece of gum is wrapped with a section of a 'card,' and when viewed in trio create a picture of a card. Each flavor is represented with different face card art. Another goal of the project was to keep a coherent theme with all the multiple separate elements."
See more after the jump.
Student Spotlight: Mike Kelly
Really nice work from Mike Kelly, a recent graduate of the Portfolio Center in Atlanta:
Student Spotlight: Edward Albert
Edward is a graphic design student at San Diego State University:
"This project was inspired by my travels and experiences as a commercial fisherman working in Alaska. I decided to create a beer and product line which both commemorates and celebrates aspects of the commercial fishing lifestyle. This project was influenced by the fellow fisherman I have met, the grand scope of working on the ocean, and the experience of traveling. The subtle and overt quirks of the commercial fishing lifestyle are represented in the naming of the beer as well as the collateral products that come in the kit. For example, the naming of the beers is directly inspired by the five varieties of pacific salmon. The King Brew parallels the king salmon, the largest of the species known for its blue color. THe inside pattern of the packaging is comprised of boat names and sayings of the sea, and the coasters feature superstitions of the sea."
More after the jump.
Student Spotlight: Meg Gleason
Talented design student, Meg Gleason, has a great knack for packaging structures. Above is a project she designed while studying Graphic Design Methodology at Iowa State University. This package is inspired by Russian Constructivism. The user, after they consume their biscuits, can deconstruct or flatten their package, or they can take apart their package to construct it into another object. The package is able to be stacked and displayed in different ways for different retail environments.
What I really love about this project is the creative thinking of packaging reuse. Many times a proposed packaging reuse feels forced. In this case, Meg has managed to create a package that really makes reuse almost intuitive and definitely motivating! I can almost see this packaging format as a foundation for a line of products that encourage collecting the interlocking 'cards' and even making limited editions with unique designs on them.
Student Spotlight: Colin Dunn
Colin Dunn, a student at MICA, sent in this project he completed in Ellen Lupton's graphic design I class:
"As part of a larger branding project, I handmade a burlap coffee bag, carryout box and sugar packets for a very posh café that I named KOPI. The imaginary café imports coffee beans from Indonesia known as Kopi Luwak. The word Kopi is Indonesian for coffee and Luwak is the local name of the Asian Palm Civet, the animal responsible for this very naturally produced coffee. A pound of Kopi Luwak can cost as much as $600, making it the most expensive coffee in the world. The branding elements borrow from Indonesian architecture, while the overarching aesthetic was "otherworld." KOPI operates as a "pop-up" café, moving from city to city and distributing from unadvertised locations. In keeping with the secrecy of the brand, the logo doesn't appear anywhere on the packaging. However other brand elements such as color, typeface and the holding shape of the logo are utilized. When these elements are introduced into public they would indicate to the informed consumer that KOPI is nearby, if only temporarily."
See more after the jump.