Magnum Gold?!

New work submitted by 1HQ brand design:

"The 1HQ brand design team have been working with global brand Magnum for it's newest product innovation of a gold ice-cream. 1HQ design director Christopher Reay says "we wanted to create a campaignable concept which could live and breathe beyond packaging and translate across all communication touch-points.

Unilever are investing a £3m marketing spend to launch GOLD?!, with Benicio del Toro staring in the TV spots."