Before & After: Vitaminwater

Vitaminwater refreshes their packaging! The new packaging was designed by the Glaceau internal design team and the New York ad agency AMMIRATI. Share your thoughts on the refreshed look after the jump, and just in case you don't remember what the previous design looked like, see it after the jump.

 
 

Comments

[diego]

it was acceptable in the 80's

[neb]

metallic printing is not a good choice for a good for you product. Now it just looks how it tastes! I do like the new chart of info.

[David Millar]

The text on the redesign feels really crowded and uncomfortable. I really think the rotated bit to the right of the table is silly - just place it below the table with the other text.

[Jackie]

I really liked the original.

March 17, 2010 | Jackie