Concept redesign by Tibor Hegedues:

“Background: Mom’s Healthy Secrets is a small company with a big impact. Headed by Julie Arora, it has its own brand of cereals distributed across Canada. The company’s name is anything but false advertising: the original recipes for the healthy cereals come from Julie’s mother. The current cereal box looks rather plain and fails to truly convey the company spirit. Moreover, it doesn’t really stand out enough among the many cereals available in Canada (in the future also in the USA).

Task Definition: Create a new design for the Mom’s Healthy Secrets product line. The single most compelling reason to buy these product is for their specific functions (Fibre, Omegas, Anti-oxidants, Reduced Calories). In addition to looking appetizing, healthy, and high-quality, your boxes should communicate